Ever watched a customer browse your store, pull out their phone, and compare prices online?
That’s called showrooming, and it’s something retailers everywhere have experienced.
But here’s the good news: competing with online retailers isn’t always about matching their prices.
It’s about offering something they can’t.
Make Shopping Fun Again
Customers don’t visit stores just to buy products—they visit for the experience. Friendly staff, exciting displays, special events, and a welcoming atmosphere can turn a shopping trip into something memorable.
Create Displays That Inspire
One of the best ways to combat showrooming is through exceptional merchandising. When products are beautifully displayed and customers can see exactly how they’re used, buying becomes much more emotional and immediate.
Become the Expert
Customers value guidance. They want recommendations, ideas, and solutions that algorithms can’t provide. The more knowledgeable your team is, the more likely customers are to trust your advice and make purchases in-store.
Remind Customers Why Local Matters
Buying local means supporting local jobs, local families, and local communities. It also means customers get their products immediately rather than waiting days—or sometimes weeks—for delivery.
Market Your Store Consistently
Social media, email marketing, community events, and customer engagement all play a role in keeping your store relevant. Staying visible helps ensure customers think of you first when they need the products you sell.
Online competition isn’t going away. But retailers who focus on service, experience, merchandising, and community continue to prove that brick-and-mortar retail remains a powerful force.
The goal isn’t to beat online retailers at their game. It’s to play a better game.
Get a FREE first hour of setup.
Best,
Dan Jablons
Retail Smart Guys
Cell: 818-720-2585
