What’s more in social media for promoting your products?
Usually, retailers make social media contents that only revolve around the features of a product and then post it on various online platforms.
However, these kinds of content are becoming less appealing to the virtual audience today. Keeping this practice will only lead to numerous missed opportunities and loss of the money you expect to gain.
So, to avoid such situations, here’s a quick and easy guide to maximizing your social media platforms to raise more awareness and engagement for your retail items.
Firstly, you have to step up your social media content. You can emphasize offers such as discounts, low-priced bundles, extra points for a loyalty program, or give out vouchers, which should only be available for a limited period or until supplies last.
In this way, you reduce the purchasing power of your customers, allowing them to feel the dire urgency to buy.
Aside from highlighting product features and benefits, you can create social media contests, which according to research, can gather an average of 34% new customers in every campaign. This increases your social media traffic, boosting your products.
Also, if you send emails to consumers, you can utilize this platform to amplify your promotions. As a matter of fact, 76% of email subscribers were able to know and make a purchase because of these marketing emails.
Additionally, running ads on social media like Facebook and many others is very helpful. This platform can segment the profile of its users to target your preferred audience. In this way, you can attract the right people to buy your products.
Furthermore, you can advance your product advertising on social media platforms by sharing reviews. Testimonials from your customers help increase the chance of more shoppers buying your products. Studies show that 84% of people highly rely on recommendations and online reviews.
Finally, you can write a blog to expand more on what you sell—every detail, benefit and feature it brings to the table. You can share the link of this blog post to your social media channels to have a wider reach.
Clearly, there are tons of ways how to better promote on social media. No need to choose one or two in this guide cause you can have all of these and more for your business.
Creating your social media content can be efficiently and effectively done with the help of Retail Smart Guys.
With our marketing, website development, and creation of social media content, videos, and blog services, we can make promotions on your online channels better than you could ever imagine.
Definitely, there’s always more with Retail Smart Guys.
Contact us now and see it happen!