Most people believe in social networking to a degree. They think that it’s a good idea, but don’t focus enough of their business on it. I used to think that way too – I thought it was “cute” but didn’t give it enough credit for helping retailers generate sales. Recently I changed my tune. I am now seeing how this is actually changing the face of retail. And then, a friend sent me this link: http://www.rabatfinderen.dk/Social_Media/1Social_Media.htm Watch this, and you’ll get an idea of how the marketplace is changing. It’s pretty eye-opening.