I don’t know about you, but sometimes I’ve read about historical moments in history where people say, “This was the best time to buy” because a market had bottomed out, and was starting to rebound.
Most often, this is talked about in terms of real estate. But I think it also extends to retail. And I believe that RIGHT NOW is the time to map out a growth strategy.
Many stores have closed their doors. Others have contracted, leaving market segments or territories open for those who can capitalize on it.
Growth comes from one of three areas:
1.Additional Market Share
3.Additional Product Lines
We are advising all of our accounts to review the above, and pick areas where they can grow their business. Sure, things are still tough out there. Yes, I believe Spring 2010 is going to be tough. But if they can get through that (which we are helping them do via better marketing and cash flow through great open to buy planning), then they can build their businesses into something amazing.
This economy has had us all worrying, contracting, suffering, weeping, struggling, and enslaved for far too long. The time has come to do something proactive, something amazing, something bold, and something historical.